![]() And when we do sign you, it’s because you want to be here, it’s because you understand it’s a two-way street. If we’re signing you, we’re signing you for your college years or resigning you from high school into college and a maybe pro. It’s not about collecting whatever check that you can because you did a quick post on Instagram. Also, it’s full-fledged, long-term relationships for us. Jasmine Jordan, who has more than 100,000 followers on social media, stood out at a Beyonce concert. “Our approach to NIL has been focused on women. Michael Jordan's daughter, Jasmine, is high up at Nike, working with her father's iconic brand. “We know the guys are going to get bags - everybody’s going to go after DJ Wagner and Bronny ,” she said. Her intention is to specifically support young women athletes to reach great success. In October 2022, Jordan was behind bringing UCLA Bruins’ Kiki Rice to the Jordan Brand’s roster followed by Life Center Academy’s Kiyomi McMiller in February 2023. However, the NBA legend initially wasn’t planning on moving forward with the deal until his mother urged him to consider it. Jasmine Jordan explores the different facets of love coming from a strong, confident, yet still imperfect person. Looking at his Funko Pop collectibles or the fact that people still wear his UNC jersey, to reap the benefits from it today, we’re talking making trillions at this point.”Īs previously reported by AfroTech, Michael Jordan signed a five-year, $2.5 million deal with Nike back in 1984. He would have potentially approached his contracts with Nike differently. ![]() “Maybe that first Nike deal wouldn’t have been as low as it was,” Jordan said, according to the outlet. ![]() In addition to scouting more talent, the changes have given her a new outlook on how NIL deals could’ve impacted her father during his time at the University of North Carolina. The post Michael Jordan’s Daughter Jasmine Jordan Says NIL Deals Could’ve Made Her Father ‘Trillions’ appeared first on AfroTech.ĭuring an interview with Footwear News, the basketball field representative for women’s sports marketing at the Jordan Brand and Michael Jordan’s daughter shared that it has altered her role’s duties. The updates have not only transformed things for the youth but also for sports professionals such as Jasmine Jordan. Ever since the National Collegiate Athletic Association (NCAA) made changes to its name, image, and likeness (NIL) policy, student-athletes have landed life-changing deals. ![]()
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